About Us

Built from persistence. Fuelled by purpose. Inspired by Cornwall.

We didn’t start with a business plan. We started with a dream—and a lot of failed attempts.

Technique was born out of years of trial, error, and relentless ambition. We’re a group of young creatives who saw a gap in the market: a lack of clothing that speaks to both craft and culture. Not just hype. Not just trends. Something real.

Every summer, we’d meet in Cornwall. No boardrooms, just beaches and sketchbooks. That place became our reset button—where ideas flowed, visions sharpened, and the dream kept evolving. What started as a few friends with big ideas turned into a growing team with a shared mission: to build a brand that reflects the grind, the growth, and the individuality of our generation.

Technique isn’t just clothing. It’s a movement. We design for the creators, the athletes, the outsiders, and the ones who never stop refining their craft. Our journey hasn’t been perfect—but it’s been honest. And that’s exactly how we want our brand to feel.

Master the craft. Wear the technique. Thanks for being part of the story.